Fractional Operations & Systems Partner
AI has changed what's possible for agencies, and the role of operations has changed with it. I act as an embedded operations partner, combining operational leadership with AI, workflows and custom tools to help studios run better, deliver more and grow without the overhead of a larger agency.
Trusted by agencies and brands including
The shift
AI didn't just add a new tool to the stack. It changed what a small team can actually deliver, and that means the old way of running a studio, more people to do more work, is no longer the only way to grow.
How I help
Not a day rate menu. Three ways I embed, depending on what your studio actually needs right now.
01
Become part of your leadership team
I run delivery, resourcing and client relationships like an in-house partner, so decisions don't all pass through one person anymore.
02
Remove the work to free up humans
I build the internal tools and AI workflows that take manual, repetitive work off the table entirely, not off-the-shelf software that's 80% right.
03
When things need redesigning, not patching
For studios where growth has outpaced the operating model itself. I rebuild how the studio runs from the ground up, capacity, delivery, tooling and team workflows together.
Recent work
Fractional Operations
Reviewed a studio's cloud infrastructure and backups, found costs nobody had noticed, and rebuilt the reporting so leadership could actually see what they were spending.
AI & Automation
Jira's built-in automation only covered 80% of what we needed. The official fix was an expensive tier upgrade, so I built the missing automation myself instead.
Studio Transformation
Built the capacity planning and freelancer management tools a studio now runs on, replacing spreadsheets that couldn't keep up with how the team actually worked.
Why work with me
With 25+ years in top creative and tech agencies, I know what makes studios thrive and what holds them back. Where most fractional partners will tell you what tools you need, I build them, from deployment pipelines to bespoke internal apps. I slot in fast and start making an impact from day one.
Background
Over 25 years in creative and tech agencies, most of it in delivery and operations, keeping studios running while they grow.
AI hasn't changed why that matters. It's changed how it gets done. I combine operational leadership with the AI, automation and tools that let a studio run leaner, without losing the parts that made it good in the first place.
Questions
How your studio runs day to day, delivery, resourcing, process, tooling, and who's responsible for what. Most studios never designed theirs, it just happened. I redesign it deliberately.
A project manager focuses on delivery. I go further: resourcing, commercial operations, process, and the automation and tooling that removes admin entirely.
Yes. Alongside running operations, I build lightweight automations and internal tools tailored to how your studio actually works.
Most clients are independent creative and tech studios between 5 and 30 people.
Usually within a week of the intro call, starting with a short assessment of how things run today.
One 30 minute call to see if it's a fit.
Book your intro call